HUDSON – Question. What do MetzWood Insurance, The Hudson River Laundress and Olde Hudson have in common? Answer – they are all businesses sponsoring The Ghostly Gallop. Along with approximately 15 others (as of this writing) these companies have pledged to help cover costs associated with the 5K Run/Walk taking place on October 25th.
The event is a benefit for the Hudson Area Library. It includes a 1-mile Kids Run that starts at 11:00AM followed by the 5K Run/Walk at 11:30. This year, for the first time, proceedings move to Hudson High School in order to accommodate an increased number of volunteers and participants. There will be more parking, more tents and more attendees. A new course has been laid out and certified by USA Track & Field. The race is also sanctioned by USATF. Advance registration is encouraged and can be done on line at http://www.GhostlyGallop.info. Other race details including a map of the new course are also available on the site.
For Ghostly Gallop, sponsorships are sought to cover the costs of staging the day’s events. Then entry fees can be added directly to the Library’s bank account. In short, the sponsors’ support allows runners and walkers the opportunity to provide the sweat equity. With long range plans to increase race enrollment each year, organizers believe that continued generous sponsor support will allow the GG5K to generate more and more income for the Library.
As with most sponsorship programs, the website includes a page showing the logos of all the businesses that have pledged participation. This visibility becomes magnified race day on volunteer T-shirts and/or race day banners, food and drink station signage, special coupons enclosed in the race packets, even mile marker signs. At the highest level, a business can become a “Gold Sponsor” with personal recognition on the podium before the run.
The options are varied. Some sponsors are providing in-kind products. Included here are food and drink for the runners – water along the course, for example, or chocolate milk at the finish line. One sponsor has eliminated expensive rental fees by providing tents. Services welcomed are those that might be more than race volunteers to handle. For the Ghostly Gallop, Mark French’s participation as race announcer fits in this category – as does the advice of veteran USATF representative, Jim Gilmer.
“Our goal is to create a major event for the area that will become a top-tier fund raiser for the Library,” says Mark Orton, Library Board President. “With the enthusiastic support of all the businesses that have signed on so far, we are confident that we will be able to double the number of participants in 2016. With each year, more runners will bring more people into town. Sponsors will benefit from the visibility and businesses will benefit from the traffic. And, of course, the Library will get stronger.”
Ghostly Gallop organizers continue to seek sponsors. Those interested can contact Race Director Bob Rasner through the website http://www.GhostlyGallop.info.