Lee, Mass.
Business/Growth | Local living | Soft news
28 December 2020 06:54PM
Enid Futterman


BerkShares, the subject of this story, were designed by John Isaacs, Co-Founder and Creative Director of IMBY.

“Last spring, shortly after it became clear that COVID-19 was more than just a little flu and that local shops would be down and out for more than just a little while, America got to wondering: How can we save small businesses?

“Many commentators demanded quick federal relief. Some consumers went on gift card shopping sprees. And 2020 presidential candidate Andrew Yang tweeted a proposal combining the two — government-issued debit cards redeemable only at locally owned small businesses.

“The Twitterati mostly condemned Yang’s idea as “stupid,” “impractical,” and “useless.” And the debit cards never came to pass; consumers got stimulus checks and small businesses got Paycheck Protection Program loans instead.

‘But a piece of his idea — a currency that could only be spent at local businesses — has been a fixture of life in Massachusetts’ southern Berkshires since 2006.”

Read on at the link above.

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